Social Media Marketing and the Consumer – the Reality

Everyone is writing about it, all Marketing Gurus and Marketing Experts are talking about it.  Seminars, Workshops, Webinars are being conducted all the time on Social Media Marketing. Every company worth its salt has opened a FB page. It’s the in thing these days.

My experience with Social Media pages of companies throughout this year has been rather disappointing. The reality I encountered makes me wonder if any of the parties mentioned above take the whole idea of Social Media Marketing seriously.

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