Today I came Necessary but not Not Sufficient by Eli Goldratt being offered on landmarkonthenet site at Rs 961.00 per copy.
obviously, it is the imported edition.
I wonder why they are offering this when our Indian edition is available at Rs 375.00 per copy. See http://www.pqp.in
It can’t be that the company is not aware of the existence of the Indian edition because they do stock this book in their shops. Well, at least sometimes.
I wonder if the online shop and merchandisers are in touch.
Or could it be that they prefer to sell the more expensive imported edition because the yield is better ? I wonder….
In my experience, I have found that there are takers for both – the less expensive Indian edition and the more expensive imported.
Some years ago, I experimented by offering the imported Toyota Way at US$ 25 and the Indian reprint at Rs 275 side-by-side. One customer, in fact bought both ! I asked why. His answer was simple, he wanted to present the imported edition to the big boss and wanted to keep the Indian edition for himself.