So says the headline in Zigwheels http://www.zigwheels.com/news-features/news/mercedes-benz-records-positive-november-sales/10754/1
According to the report Mercedes Benz has recorded 31% growth between January and November 2011 compared to the same period last year.
They have achieved this by having a great product, an effective distribution system and a value proposition that seems to have struck a chord with the customer.
This just goes on to show that a combination of these three factors can help any business beat business cycles.
This is what Dr Eli Goldratt has tried to show in his books, specially in The Choice http://www.pqp.in/scart/TheChoice.aspx