I wonder…..
June 27, 2010

I wonder…..

Today I came  Necessary but not Not Sufficient  by Eli Goldratt being offered on landmarkonthenet site at Rs 961.00 per copy.

http://www.landmarkonthenet.com/Books/Necessary-But-Not-Sufficient-A-Theory-of-Constraints-Business-Novel-Eliyahu-M-Goldratt/9780884271703

obviously, it is the imported edition.

I wonder why they are offering this when our Indian edition is available at Rs 375.00 per copy.  See http://www.pqp.in

It can’t be that the company is not aware of the existence of the  Indian edition because they do stock this book in their shops.  Well, at least sometimes.

I wonder if the online shop and merchandisers are in touch.

Or could it be that they prefer  to sell the more expensive imported edition because the yield is better ?  I wonder….

In my experience, I have found that there are takers for both – the less expensive Indian edition and the more expensive imported.

Some years ago, I experimented by offering the imported Toyota Way at US$ 25 and the Indian reprint at Rs 275 side-by-side.  One customer, in fact bought both !  I asked why.  His answer was simple, he wanted to present the imported edition to the big boss and wanted to keep the Indian edition for himself.

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